Hotel & Resort Photography
The Path to Success
High quality, attention grabbing photography is an ABSOLUTE must for hotel and resort properties. Lodging Magazine best communicates the importance of hotel photography in this article that states "Not only is hotel photography instantly processed by all who see it without translation or explanation, it is also the only brand asset that is omnipresent across the real-world and online. Photography is at the front and center of every aspect of a hotel’s online presence—from TripAdvisor and online travel agencies (OTAs) to a hotel’s marketing website, social media, and beyond."
The choice of a hotel’s main hero photo or lead photo on sites like TripAdvisor can have an enormous impact on conversion rates over time and deserves its own strategy. It’s not only critical for hotels to use the right photo in the right place, but also to create great photography from the beginning.